A little while ago Aviva launched a series of life insurance ads on TV to try and raise awareness and so they should because apparently the UK population is grossly under-insured.
Having been in the industry for but a few short years these were the first TV ads I’d seen for life insurance.
It turns out (and it’s not a major revelation if you think about it) TV ads for life insurance have been around in other parts of the world for quite some time and while searching the interweb for ideas and information I came across one from late 2010.
The Aviva ads tried to address the issue with a direct but emotive message.
This one however, used humour! Enjoy…!