Firstly, the real deal you get with Tesco Value Broccoli is a saving of between £0.10/Kg and £6.77/kg.

To break that down a bit, Tesco Value Broccoli is only £1.18/Kg (source, my local Tesco! 20/05/07) whereas, Tesco ‘Organic’ Broccoli is £2.99/Kg. (£1.81 more)

You buy 2Kg of the Organic variety (in store) and you’ve just paid £3.62 more than you would have if you buy the Tesco Value alternative.

Now just think for a minute what that £3.62 could buy you…?

If you go online to the Tesco online shopping service, the only difference between ‘Pre-Packed Tesco Broccoli’ and the ‘Tesco Value Broccoli’ is the price.

Seriously, the value stuff has EXACTLY the same nutritional value as the normal stuff but it’s £2.05/Kg MORE EXPENSIVE!! Just because it’s pre-packed!!

The ‘Loose’ non-value Broccoli is only £0.10/Kg more than the Value Broccoli but you’re really just paying 10p more so you don’t have ‘Tesco Value’ in your shopping trolley!

I registered with Tesco’s online shopping website to see if they had any facts and that’s what they revealed!

It makes no sense whatsoever to buy the non-Value Broccoli!! Unless you like throwing money away?

And get this, the prepacked ‘normal’ stuff is actually less nutritious than the loose stuff and is £1.95 more expensive!!

You pay £1.95 just to be saved the effort of putting a bit in a bag! (Oh and some of that £1.95 pays for the plastic - good eh?)

Now the ‘Finest Tenderstem Broccoli’ is a staggering £7.95/Kg!! Did they just pull a number out of a hat? £1.18/Kg sounds like a number with some profit shaved off, £7.95/Kg sounds like a number somebody made up!

On the plus side, the Tenderstem has a bit less salt and a bit less fat. But when did you ever hear of someone getting fat from too much veg?