Anybody who has played around with templates using WordPress will know that it is the template that calls other elements of the page together.

Typically the code looks something like this:

include_once('leftcolumn.php');
include_once('rightcolumn.php');
?>

The leftcolumn.php displays on the left of the page etc.

If the left column contains a menu and the right column contains the text and main content of the page, you should switch the two around.

include_once('rightcolumn.php');
include_once('leftcolumn.php');
?>

You may think why does this make a difference? But I tried it and with the first set up, the source code of the finished page had all the code for the menu at the top of the page and the rest several lines of code further down.

When I swtiched the two around, the body of the text was at the top and the menu was all the way down the bottom.

So far as I can tell, this should mean the SE’s bots get to the content first, then the page navigation.

This might be a well known idea but I didn’t read it anywhere so I wrote it down!

Try and let me know if it makes a difference!