Liverpool Victoria, a popular financial services provider, has recently rebranded themselves as ‘LV’.

Liverpool Victoria was founded in 1843 and is based in Bournemouth on the south coast of England. The company provides a range of financial services such as loans, credit cards, home and car insurance and a range of savings and investment services.

I’ve been past their head office a few times (never actually been in the building though) and it is quite an impressive and memorable looking structure. It presents an established and respectable impression and is something of a landmark in Bournemouth.

The new ‘LV’ branding puts a cross a more trendy and approachable organisation by bringing the idea of love and bikers into their advertising along with some fresh fruit and veg, a dalmation and a little bit of sunshine. (sounds strange but it seems to work!)