Is it my imagination or does Direct Line seem to have something against price comparison websites?
Their recent run of TV advertising openly refutes the reliability of the information available from price comparison websites and encourages consumers to go directly to them.
Obviously no names are mentioned but there are only a few well known comparison sites and the phrase ‘price comparison site’ which is used in the advertising, matches the slogan of moneysupermarket.com who call themselves ‘the price comparison site’.
So why have they done it? Have they fallen out with one or more of the price comparison websites?
The advert makes a statement like, ‘when you find out the price comparison site are just the middle-men’ but I thought that was obvious?
Maybe it’s because they don’t have a competitive enough product to feature at the top of an impartial list?
It’s strange they would spend the thousands of pounds it costs to advertise on TV just to slag off price comparison sites but it definitely comes across that way!